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Lead the way with impactful AI in your product

Explore, test, and integrate AI in ways that delight your customers and differentiate you everyone else simply adding a chatbot to their website.

AI Products

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When your AI product needs our pragmatic touch

Users struggle to understand or trust AI-driven decisions
Conversations with AI feel unnatural or frustrating
AI interfaces lack context-awareness which confuses users

Implementation concerns are hindering AI adoption in your organization
AI-generated content feels disconnected from your brand voice
The potential of AI remains untapped due to poor user experience

Case Study

Building More Cohesive Online Communities

Scenario

Waverly, a new social media platform co-founded by Philippe Beaudoin, sought to disrupt traditional social networks by empowering users to customize their community algorithms for deeper, more empathetic conversations. Pragmatics was asked to work as an extension of the Waverly team, providing fresh perspectives to help rethink online communities.

Outcome

We designed AI-powered interfaces that keep conversations alive while keeping control in the hands of users, along with real-time moderation feedback. Waverly is now live, and we're iterating based on early feedback to scale this alternative social media platform.

How We Build User-Focused AI Experiences

At Pragmatics, we take a rigorous, user informed approach to UX in AI. Our focus is on designing AI systems that are intuitive, effective, and thoroughly tested to ensure they truly meet user needs.

Respecting User Context: We base AI design on real user needs and contextual research, ensuring the AI adapts to the way people actually work and interact, not just theoretical scenarios.
Iterative Prototyping: We prototype and refine AI interactions through continuous testing cycles, ensuring the AI functions smoothly and adapts to real-world use cases.
Collaborative Integration: We work closely with your entire team and stakeholders, providing education and insights on AI to ensure everyone understands the technology and its capabilities, fostering informed decision-making and smoother adoption.

I appreciate their passion. They not only excel at coming up with creative ideas, they’re equally good at listening to my side and then adapting. They’re intelligent but also super authentic and honest. They clearly care about the impact of what we do and the mission of the company. When I think of their values the first word that comes to mind is ‘humane’ — they don’t just care about equality and fairness, they know how to translate that into business and products.

Philippe Beaudoin

CEO, Waverly

FAQ

Common Questions

How do you ensure AI features are user-friendly and meet real user needs?

We focus on human-centered AI design, conducting in-depth user research to understand real user needs. Our process includes iterative testing to ensure AI interactions are intuitive and aligned with user behaviors.

How do you help mitigate the risks of AI bias and inaccuracies?

While we don't control AI algorithms, we help clients by educating them on how to mitigate bias and inaccuracies. This includes guiding them toward ethical AI practices and ensuring the AI is only being used in places that users feel are safe and relevant.

How do you approach integrating AI into existing systems?

We collaborate closely with your team to understand your current workflows and infrastructure. Our goal is to ensure that AI integrates without disrupting existing processes, while optimizing efficiency.

How do you ensure stakeholders understand the AI system and its impact?

We actively involve stakeholders throughout the design process. We offer workshops, onboarding sessions, and transparent documentation to educate them on how AI works and how it benefits their product.

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