We’re way more than practical. We’re Pragmatics.

We’re Pragmatics — with an “s.” Pragmatics is the art and science of how context contributes to meaning. It’s how a deep understanding of an entire situation — everything implicit and implied, said and unsaid — builds to a holistic understanding of what’s needed to influence that situation.

Experimentation Lab

There’s a little mad science in our methods.

Experimentation is ingrained throughout our philosophy and process. We know a lot about design, and that includes knowing that you can never know everything. That’s why we make room for no-holds-barred experimentation to surprise ourselves and discover brand-new things we didn’t know we didn’t know. In our Experimentation Lab, we let ideas take their own shape without expectations. The only goal is to try new things simply for the joy of trying. We’re proactively open to discovering better ways of doing everything. Experiments lead to collaboration, break down silos, and, when matched with transparency, are a magic formula for innovation.

Figdone

A clean way for you and your team to keep design statuses visible, without cluttering your canvases with unnecessary components and stickers.

Figma Community ↗

Flota

Time-boxing experiences in other tools is hard. From lesson plans to workshops, Flota's drag and drop workflow has you covered.

Flota ↗

Meta j.AI

Boost student support and engagement with our AI journaling platform. Analyze reflections, identify needs, and personalize instruction, all while ensuring privacy.

Our Values

We get to do what we love for a living. Through our values, we share that joy with as many people as we can.

Curiosity

With beginners' minds, we believe that asking good questions is the first key to sparking ideas. We thrive on big, scary challenges, going deep to learn processes, systems, and details, then finding the order that can emerge from all that glorious chaos. We’re comfortable in discomfort and getting to know the unknown.

Transparency

We believe in radical transparency — not just visibility into our process but as an engine for idea generation. We know there is great potential in openly sharing and the empowerment for us all that comes as a result.

We help clients to truly understand, not just execute, through extra educational assets like video tutorials and step-by-step walkthroughs. For our students and community, we use transparency and empathy to foster engagement, trust, risk-taking, and psychological safety.

Good Times

Let them roll… Our work is serious, but we don’t take ourselves too seriously. Life is too short to not have fun and enjoy coming to work. We love what we do and spend a lot of time doing it, and we don’t tamper that down or try to be anything other than ourselves. Authenticity is key to connection, and you’ll get to know us — the real, authentic us — every step of the way.

Work Comes First

Above all else, we want to create meaningful work that matters. With a balance between dignity and humility, everything we do and say is in service of your project and its goals. We challenge constructively to serve the work — not our biases or personal opinions. We believe you can have expertise without an ego to match it.

Design is in the details, and though we never micromanage to slow work down, we get into the nitty gritty in service of the project whenever it’s needed. No aspect of the process is ever too small for our care and attention.

Founders

Meet our talented team of creative minds driving innovation.

Charlie Gedeon

Co-founder & Senior ux designer

Allan Macdonald

Co-founder & Senior ux designer

Contact

Want to learn more?

Let's Talk